Minister of Agriculture and Food Vassil Groudev opened Bulgarian stand at SIAL International Food Exhibition in Paris, France. "Bulgaria is a country having a long tradition in the food industry and it is well known for its high quality products that meet the requirements of European consumers," said Minister Groudev. He also met with representatives of the Bulgarian exhibitor companies and acquainted with their intentions to break into the French market.
Minister Groudev together with the French Minister of Agriculture, Food Industry and Forestry and the French government spokesman Stefane Le Foll and their colleagues from 24 countries officially opened the 50th anniversary edition of SIAL. The Bulgarian stand was one of five stands visited by Le Fall at the exhibition, together with those of Morocco, Tunisia, India and Switzerland.
The Bulgarian stand an area of 300 sq m, it showcases over 40 Bulgarian food companies, producing traditional Bulgarian and organic foods. Bulgaria s stand is funded under the Operational Programme for Competitiveness within a project implemented by the Executive Agency for Promotion of Small and Medium-sized Enterprises. A business delegation comprising representatives of 15 Bulgarian companies is attending the exhibition to seek potential businesspartners. Eighteen individual exhibitors are also taking part.
SIAL is the world’s largest food exhibition. Over 6,300 exhibitors from 105 countries are expected to show their products at the vent.
SIAL exhibition allows exhibitors and visitors to understand the specific characteristics of the food market, depending on the geographical areas as well to find the best-selling products and obtain all the information for a successful export strategy.