State Fund "Agriculture" and National Dairy Processors Association have signed a contract for the implementation of fourth program "Promotion of dairy products in third countries" (Russia, Brazil) approved by the European Union. National promotional program to promote dairy products in third countries, this time oriented at the markets of Russia and Brazil and its period of implementation is three years. The program budget is approximately EUR 3 million for the three annual phases of the contract. The program aims at familiarizing the active target consumer groups with a variety of dairy products and thus increasing consumption of promoted products. They are mainly white brined cheese and yogurt.
Half of the project budget is funded by the European Agricultural Guarantee Fund (EAGF), 30% national co-financing and the rest - 20% - is provided by the beneficiary.
Programs to promote agricultural and food products may be developed by associations of manufacturers or producers and traders. They could apply at the Ministry of Agriculture and Food (MAF) and the documents are submitted each year by September 30 (first presentation) and 15 April (second presentation). Standing Advisory Committee within MAF determines which programs to be proposed for approval by the Minister of Agriculture and Food and then - sent for approval by the European Commission.
Contracts are signed with the SFA within 90 days from the date on which notification of the decision of the Commission. Union or the Association submitted an implementation guarantee in favor of the Fund at the amount of 15% of maximum annual funding program.