He added that the programmes involve dairy products such as white brine cheese, cheese, yoghurt, wines with protected designations of origin, processed fruits and vegetables as well as fresh cherries. These programmes cover 15 countries in Europe, North and South America, Asia and Australia.
Dimitrov noted that promotional programmes are a major drive for exports. According to official statistics, 225 tonnes of white brine cheese was shipped to Russia in 2011, up from 120 tonnes in 2009. Exports of white brine cheese and cheese to Germany increased from 708 tonnes in 2009 to 1059 tonnes in 2011. As at October 2012, a total of 1233 tonnes was shipped to Germany. To Spain, Bulgaria exported 46 tonnes of white brine cheese and cheese in 2009, rising to 139 tonnes in 2011 and 150 tonnes as at October 2012.
The Open the Seal of Taste scheme, targeting canned fruits and vegetables, kicked off at the end of 2011. In 2012, there was more intense trade activity under the programme, Dimitrov noted. Exports of peach compote to Romania surged from 675 tonnes for 2010 to 1363 tonnes as at end-2012. Lyutenitsa exports to Germany soared from 191 tonnes in 2011 to 292 as at October 2012.
Dimitrov underlined that the success of the promotional programmes hinges on the healthy cooperation between Bulgarian producers, processors and the state administration.